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Mastering The Content Creation Game

Welcome to step 1 of the 6 Steps. In this module you'll learn how-to create fun, engaging, playful, inspiring, uplifting & valuable content to help others, add value to their lives & attract your perfect prospects to you daily.

As a Network Marketer you are competing with millions of people out there... and at the same time, those millions of people are also your prospects!

The ONLY way to reach new prospects is to attract them to you by posting engaging content on a daily basis.

Training #1 - Your Daily Content Creation Plan (18:51)

In this training you'll learn our minimum daily content plan to both feed new members into your community, and also to get engagement with your existing members.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

Click Here for Your Daily Content Creation Plan Instructions +

Your Outcome is to attract people into your community, but they MUST request to join, and you must NOT add them yourself.

This way you are using Attraction Marketing.

Post Twice Per Day in your Community
- One Value based post
- One Engagement based post

Post Two Feeder Posts (Minimum) on Your Platform of Choice to Drive Traffic

You need to MASTER one Feeder Method to drive traffic.

Here Are Some Examples of Feeder Sites...

1. Facebook / Fan Page / Profile
2. Twitter
3. LinkedIn
4. Google+
5. Youtube / Video
6. Pinterest
7. Instagram
8. Periscope
9. Paid Ads / FB Ads
10. Any other method you can think of to drive traffic

MLSP has trainings on ALL the different feeder / traffic methods you will ever need.

Please contact the person who referred you into Networking Superstars Academy for their link to find out more about MLSP.

In the training I talked about using Instagram to feed new members to your community. MLSP also has a program called InstaMagic which you may like to know more about. Again, please contact your referrer to get their InstaMagic link.

You could search Google or Youtube for free trainings / tutorials on your chosen topic.

Not all traffic is created equal.

Social Media Traffic, and people you have a relationship with will be easier to build up a better relationship with inside of your community.

Paid Traffic, you may not get as much response from unless they are very, very targeted to what your community is focused on.

So, if you feed Solo Ad traffic to your community, you will probably get very, very little response.

FB Ads is a good source of traffic, however you are probably not ready for it yet.

Social Media is your BEST source of traffic as those people are "warmer prospects".

Remember: Most Network Marketers are looking for tools, systems, strategies, tips, ideas etc on how to generate more traffic and leads and get more sign ups in their business.

So, why not get good at ONE method and teach it.

You could teach the 6 Step Sponsoring Sequence Pro to your members. So, as you learn from me/us, you teach it back to others which means you learn it better.

Then you point back to the original source. And you could send people to our “Online Network Marketers Blueprint” using your Networking Superstars ID. (As in the strategy module)

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Training #2 - The “Feeder Teaser” Method - Getting Started Generating Leads (21:37)

In this training you'll learn how to get started generating leads, and I'll show you the feeder teaser method which you can use on Facebook and some other platforms to get people to ASK you if they can join your community.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

Click Here for the "Feeder Teaser Method" Instructions +

When you first get started doing this, you may have ZERO influence, just like I did, and like many of our Ambassadors.

However, you can learn the process by doing it and getting better and better at it.

This strategy works very well on a Facebook profile to begin with, so if you are comfortable with posting something like this on your profile to begin with, then you can get started here.

If not, then you could set up a new FB profile and make friends with other Network Marketers.

IMPORTANT: This strategy will only work if you are connecting and making friends with NEW Network Marketers each day. As you get more "friends" on your profile who are interested in what you post, you'll get much more engagement on your teaser post.

Usually the people you have a good relationship with already will be the ones who comment. If you never engage, or chat with people, you may not get a great response the first time around.

Step 1: Create a Value Based Post in Your Community

Post something of value inside your community. Something that teaches your audience. (You could create a post about the 6 Step Sponsoring Sequence Pro for example, or the Online Network Marketers Blueprint).

Step 2: Post a “Feeder Teaser” Post on Your Profile

Here's an example... (be sure to write your own, in your own words).

"OK, so I just finished the "Online Network Marketers Blueprint" which will show you how to take cold leads from the Internet, warm them up and turn them into brand new sign ups in your Network Marketing business... This works like CRAZY!

Let me know in the comments below if you'd like a copy and I'll get it sent over to you..."

Step 3: Reply to All Comments on Your Post

Step 4: Send a Private Message to Each Person Who Commented

When you send your private message, you want to get their confirmation first. So, your first message should be something like:

“Hey Steve, I noticed you just commented on my Blueprint post on Facebook asking for my “Online Network Marketers Blueprint”.

Would you still like me to send you the link to get access to it?”

Step 5: Send Your Prospect a Message & Link to Join Your Community

The final thing to do, once your prospect has confirmed they’d like to get access is to say something like this…

“Great. I posted the Online Network Marketers Blueprint inside my private members only community. If you click this link here: <Insert link to your group> and request access then I’ll approve you as soon as I can. See you soon"

Please Note: When you send somebody a personal message, or reply to a comment, or speak to them on the phone, or email them, or get a reply, or help them etc, etc... it is called a "TOUCH POINT".

The more touch points you can engineer in your process, the more your prospect will get to know, like and trust you... meaning they will be much more likely to want to join you in the future...

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Training #3 - The KART Method & 30 Day Expert Plan (16:16)

In this training you'll learn how to become an "expert" in as little as 30 days or less following my KART Method. Then you'll have the knowledge and skills to share and teach to attract more prospects to you, and get major engagement with your warm market...

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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Training #4 - How To Break Through The Content Brick Wall (09:33)

When you first get started creating content, you might be worried about what others will think, or you might not have a clue of what to talk about or teach... so in this training you'll learn a gradual method to break through the mental block you may be having.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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Training #5 - How To "Curate" Content To Make It Your Own... (12:52)

In this training we'll dive in about how to share, curate and frame other people's content and make it your own... without copying or plagiarism...

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

Click Here for How to Curate Content Instructions +

Here is a great article to read about Curating Content:
http://coschedule.com/blog/curate-content and it is the article I talk about in this video training.

If you're just getting started, or maybe you're at a loss for what to write about right now, you can CURATE content.

What does that mean?

It doesn't mean just sharing other people's content.

The key to effectively curating other content is "framing”.

Much like framing a picture.

When you share other people's content, you want to frame, or "sandwich" the link to their content with 2 specific things that YOU create:

1. Your reaction / synopsis of the content you're sharing. Always include what YOU think and what your takeaways and inspiration were from reading it.

This will show your audience that you're not a mindless drone and that you have great insights to share which still help to build your credibility.

2. Your own Call-to-Action (CTA)

You want to make sure you include your own CTA after your synopsis of the content

- ask them to comment below your post with their own reaction etc
- include the link to your blog/ community / capture page etc so YOU capture leads!

So 3 elements in effectively curating content

1. Your own thoughts
2. The curated content/link
3. Your own CTA

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Training #6 - The 7 Perfect Facebook Status Updates + Bonus Tip (21:58)

In this training you'll learn seven (7) different types of post you can make on Facebook to attract more leads to you, and get more engagement with your prospects. You can also use these ideas on other Social Networks to feed more people to your community.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

Click Here for The 7 Perfect Status Updates +

People come on to FB to Socialise, not to join a business.

You need to post content to motivate, inspire and uplift your prospects that will result in them engaging with your content.

Give Value
Get Engagement

Your content must be targeted to your audience.

MMM = Message to Market Match

VALUE
VALUE
VALUE
Ask for the Business

80-90% Value, 10-20% Promotional

Perfect Update #1 - The “Complete The Blank” Update...

Perfect Update #2 - The “Value Post” Update...

Perfect Update #3 - The “Value Video” Update...

Perfect Update #4 - The “Quick Question”...

Perfect Update #5 - The “Eye Catching Image”...

Perfect Update #6 - The “Recommended Resource”...

Perfect Update #7 - The “Curiosity Approach”...

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Training #7 - Copywriting 101: An Example of How-to Write Compelling Magnetic Content Easily… (28:11)

In this training you'll learn 14 key copywriting elements you can use when writing your content on Facebook, or other Social Networks. This will help persuade and influence your prospects to your way of thinking easier...

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

Click Here for How to Write Magnetic Content Instructions +

You post content in your community and maybe on your profile

ALWAYS keep the content you write POSITIVE. (Never moan, or complain, and never post a negative comment… and always keep the POSTURE)

Your prospects will ONLY join you if they think you can help them have success and get results.

Never pretend or lie about your business. Don’t tell them you are more successful than you are.

Here are 14 copywriting elements to keep in mind as you create your content...

1. GRAB people’s Attention (Big bold promise, claim)

2. Conversational and NOT Hypey

3. CAPITALISED

4. Ellipsis (dot, dot, dot) ONLY 3 dots

5. Apostrophes - You Can’t, instead of You Cannot, You’re, instead of You Are. I’m, instead of I am…

6. Brackets… (Put things in brackets sometimes…)

7. ONE Call to Action (Click here… or comment, like, share.)

8. Use ONE or TWO smilies… (but no more)

9. Use Questions.

10. Use numbers

11. Be specific about things… (I just generated 7 leads in 24 hours.)

12. Unusual characters. (brackets), …, “ “, dashes - ?? question marks… ! Exclamation marks

13. LIKE me

14. Short paragraphs… (makes it easy to write content)

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Things NOT to write

  • DON’T use lots of emojis
  • DON'T use the word MLM, instead use Network Marketing

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Here is an Example Post With Many Elements in:

Here’s the most POWERFUL way to convert your leads into Sign Ups…

When you know how, it’s simple!

Prospects are literally EVERYWHERE…

If you’ve got a Facebook Group, you are literally sitting on a lead generation GOLDMINE…

Seriously…

Now, here’s the problem for most marketers…

They capture some leads on their list, and send a few random emails out to them…

Maybe they even buy a Solo Ad, and get 250 leads on their list…

But NOBODY buys…

NOBODY joins…

…and they don’t make any money…

Then they give up…

Now think about this for a second…

How many emails do you receive on a DAILY basis?

10,20,50, 100? MORE???

If you’re anything LIKE me, then you receive hundreds of emails daily and you ONLY read the messages from people you know, like and trust…

The challenge you face is that when someone joins your list, they DON’T know you…

So when they receive your email, they IGNORE it…

…and because they never open up your emails they never get to read the AWESOME content you’ve got…

…and they don’t click your links…

…meaning that they don’t go to your website, and they don’t join you…

So, how do you actually change all that?

Well…

It’s called the “Facebook Triple Lead Method”, and you’ll be AMAZED when you learn how it works…

Getting your leads to engage with you, so you can build the relationship has never been easier…

If you’d like to know more, you can find out here: https://old.6stepsocial.com

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Congratulations for completing this training... each video is a specific stage in the process so you'll probably want to go back to each video to make sure you are doing each technique correctly...

Remember: this is a MASTERY process... you probably won't get it overnight. However if you are willing to stay FOCUSED and implement what you learn, you WILL 100% get the results you are after...

Repetition is the mother of skill! Just keep repeating, repeating, repeating... and you'll get better and better and better!

We are committed to helping you succeed. My question to you is... how committed to success are you?

Because ultimately, that's what it comes down to...

I am here for you... please post any questions you may have in our Networking Superstars Academy Members Group.

Also, when you get results, no matter how small... (maybe your first leads, first members in your community, first engagement, first conversation, first GTK call, first sign up etc...) please post about it in our community also to help and inspire others!

Remember, this is a journey and we're with you every step of the way...

Gavin Mountford

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