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How-to Persuade & Influence Your Prospects - Part 1

OK, we are now moving into the final 3 weeks of this coaching program... which will focus on persuasion, influence and TRAFFIC! However before we get to the exciting traffic modules, you need to understand the basic psychology of your prospects, and you need to know how to persuade and influence people at a deep level.

As we previously discussed, Copywriting is essential... and that is how to put the words on paper to effectively communicate what you've got to offer your prospect in such a way that compels them to take action... Well, persuasion and influence is the psychological processes that go on BEHIND the copywriting...

As you'll see with many of these trainings... you can use the tactics I share with you in pretty much EVERY situation online and offline to get people to do what you want them to do.

Listen To This Intro First... (07:23)

Before you move on to the rest of the trainings, please listen to this first...

Big Picture / Introduction To Persuasion & Influence (MP3)

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How-to Get Anybody To Do Anything! The 6 Weapons of Influence… (27:02)

The first thing you need to understand is the 6 laws of influence and persuasion. You will need to become a lifelong student of mastering these laws and implementing them into everything you do. There are many other laws of persuasion in use, but these are the TOP 6 we'll be focusing on and using... and that you will use throughout your online career.

You ABSOLUTELY MUST have a strong understanding of exactly how to persuade and influence other people through your email writing, blog posts, videos, micro-persuasion, audio, webinars and 1-2-1 consultation calls... If you do not use it, then other people will get your prospects business instead of you... it is that IMPORTANT!

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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The 5-Stage Stack For Instant Persuasion (Weapons Applied) (25:53)

Next we'll look at how to take the 6 weapons of influence and integrate them into the online world. In this training you'll learn how to persuade and influence in your online marketing.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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Write To The Core (The 6-Human Emotional Drivers) (14:18)

The last part of the first section of this training is understanding the 6-human emotional drivers. Basically we are ALL human beings and we ALL crave similar things... when you learn to communicate with your prospects at a deep emotional level, they will start to listen to you.

There are some very good marketers out there that understand this and know how to tap into the psychology of people to get them to do what they want them to do.

When you go through this training, take notes and really begin to think about how to integrate it into your own marketing when talking to people either through the web or in personal conversations.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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How-to Persuade & Influence Your Prospects - Part 2

The Create The Hunger Formula (08:42)

To get people to pay attention to you, read your emails, read your blog posts or watch your videos you have to make them HUNGRY for your information... think about it... if you aren't hungry, you don't want to eat do you?

This training takes you through exactly how to do it... and what to say to get people to take the action you want them to take... basically, you have to LEAD them through a clever little process.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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How-to Create Your Hook (10:01)

We talked a little bit about creating your hook back in the email autoresponder writing module... a hook is something that keeps people reading, or watching to the end of your training or content so they get the final message.

Think about a sales letter... most people read the headline and skim right to the bottom of the page to look at the price... BEFORE the product owner had been able to present his case to the prospect. Usually you will have a GREAT product, service, capture page, offer, but if people won't sit through your video, blog post, email or presentation then they will NEVER see it.

Sales letters changed a lot recently... many people moved over to video sales letters and didn't allow their prospects to skip ahead! What this does it it allows the product owners to teach all the important stuff in the trainings, and plant the seeds to get the prospect to buy... BEFORE the prospect ever knows the price.

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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The Blank and Reveal Video Strategy (09:04)

Use the blank and reveal video strategy whenever you record an on screen presentation video for your prospects or customers. By holding information back from people until the end... it forces them to watch it all the way through... again very similar to the video sales letter, but you are using incompletes to get people to watch it until you fill in the gaps...

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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The Hand Raise & Take Action Approach (07:07)

We've talked about commitment and consistency a little bit before... but basically as you are building your raving fan base and following, and then getting people to spend money with you and join what it is you are doing... it takes time for your fans to get to know, like and trust you...

In this training you'll learn how to leverage commitment and consistency to your advantage...

** Click on the Arrows at the bottom right of the video to make it FULL SCREEN. **

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Action Steps

1) Watch The Training Videos - Be sure to go through ALL the trainings above. They are in the correct order so they make sense. There isn't really anything TO DO in this module, but just watch, listen and learn...

As you go through the trainings, please begin to think how you can implement more of these psychological principles into the content and trainings you create, which will in turn help you attract more people to you who will spend money with you and join your business.

Please remember that some of these trainings were from other programs of mine... so if there are references to anything you do not understand... just substitute it with your products, services, funnel and affiliate programs / offers.

Extra Help

If you need any help or advice on any of this, please feel free to post in our support group, or drop me a private email. Or come along to our weekly training call to ask me live. I’m sure you will have some questions when you IMPLEMENT this.

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